You are a motivated business owner who’s passion for food is rivaled only by your drive to build your brand’s reputation. You enjoy collaboration & embrace the potential of great design. You believe in the investment of strategic & effective marketing.
Mother Sponge is a design studio that specializes in building food brands. We believe in strategy first. Our passion for design is rivaled only by our obsession with food. We believe a successful brand is built through an authentic story.

Design Services

Mother Sponge provides a full range of brand development, graphic design & strategic marketing services, including:

  • Strategy
  • Identity (logos/stationery)
  • Packaging
  • Product
  • Printed matter
  • Interactive (web/mobile)
  • Environmental (signage/)
  • Outreach (events/social media/pr)

 
See some selected projects

Strategy first

Every brand has a story and a reputation. We start each new client relationship with a strategy seminar that allows us to isolate and distill the meat & potatoes that differentiate their brand from the competition. Strategy gives us a clear foundation and direction, allowing us to help our clients build their reputation and develop their brand with greater effectiveness.

Contact us for details

What’s a mother sponge?

Mother sponge is another name for a sourdough starter – the stuff artisan bakeries use to get their dough to rise naturally with wild yeast. After many home baking adventures and pilgrimages to Cheeseboard Pizza, we became enamored with the process of natural leavened dough and its history. To honor our favorite food tradition and reference the storytelling nature of design, we named ourselves Mother Sponge.

More depth on the name here…