Farm-ily Fun

It was only three years ago that I first stepped foot on the soil at Suzie’s Farm, and WOW have they come a long way in a short time! My hair, on the other hand, is still usually shaggy (but cut me some slack when I’m on bike).

Suzie’s Farm officially started their organic veggie program in 2004, spent a long while planting/failing/learning and had begun to pick up steam with restaurants and foodies around San Diego when the photo above was taken in ’09.

Fast forward to today and Suzie’s is now the largest urban farm in any major city in the United States – and all organic at that! Their CSA program has exploded. Restaurants across the county feature their produce. And perhaps more than any other success, Robin & Lucila are most proud of the community building that has occurred through their special events and tours on the farm.

Watching some of this transformation occur made it even more of an honor to be asked to help them more effectively tell their story online. Yep, a new website for Suzie’s was due.

We were blessed to work with an incredible team on this project – from Suzie’s motivated “in-barn” staff & visionary leaders Robin & Lucila, to the tireless programming of Joseph Niu & the whimsical hand of illustrator/designer Holly Jones. And now, we are proud to say that the new Suzie’s Farm website is now live!

Go check it out and tell us if it doesn’t make you want to eat more veggies – we dare you.

Photo by Jay Porter.

A Cut Above

It’s always fun for us to see clients getting attention from the press, especially when it steps outside their typical audience. With that in mind, we can’t help but share this little snippet on Societe Brewing Company’s tasting room decor, featured this month in Riviera Magazine’s Design Hot List.

The Vetted Table

A new chapter in the book of MIHO opened last night. The Vetted Table held a pop-up dinner at El Take It Easy in North Park, greeting guests at the entirely re-styled entry, complete with vintage love seats and service staff looking impeccable. (photo above by MIHO)

The Vetted Table crew brought in collaborators from the weddings & special events they cater to transform EZ into a one night Vetted Table experience. Mother Sponge was honored to be asked to develop the brand for The Vetted Table – and we were stoked with the results. Take a look over here at some of our design work for MIHO’s newest brand.

Cheers to the successful launch and a bright future for The Vetted Table!

Misión 19

table

Finally.

We’ve been slightly obsessed with Cebicheria Erizo for a few years now, so it was only a matter of time before a pilgrimage to Javier Plascencia’s flagship Misión 19 would materialize. And the other day, materialize it did.

Our buds at Slow Food Urban San Diego extended an invite our way for a lunch that Javier was putting together – we did not, could not, should not decline. Here are some photos from the experience…

Part of the experience at Misión 19 is walking through the gorgeous new building that houses the restaurant. This is a shot taken directly under a giant skylight and glass-flanked atrium that winds through the center of the building.

One corner of the restaurant has a private dining area on a platform, with copious amounts of sunlight streaming through skylights above. I recall zero light fixtures – this is the first LEED certified building in Tijuana.

Restaurant entrance with signage. The tagline, “cocina de autor” is an apt description – where Erizo hosts Plascencia’s ceviche studies in charcoal, Misión 19 is a refined conceptual masterpiece in marble.

The long communal table setup especially for the SFUSD board members, with MoSpo tagging along and giddy with excitement at this point.

Now, onto the food! Disclaimer: some dishes were not documented as their aroma and plating were too enticing not to dive right in.

Steamed oyster.

Seared ahi with mole, chicharrones, radish, grilled shishito pepper.

Heirloom bean and Summer mushroom risotto with huitlacoche dust and epazote spume.

Tamarind martini.

Mezcalero with chapulin sea salt on the rim!

Local cheeses with guava puree, candied hibiscus and honey.

Banana brulee with oatmeal ice cream, strawberries and bougavillea.

Slow Food Urban San Diego board (and MoSpo’s Sean Kelley) with Javier Plascencia atop the Via Corporativo building where Misión 19 resides. Our SFUSD buddy Chelsea Coleman took the above photo, and many others, along with great notes on the courses – check them out here.

Beer Work

We’ve been busy busy busy, buried in our design cave in Barrio Logan, working closely with many friends and colleagues on a brand development project for Societe Brewing Company. These guys treat beer like art, which has made the long nights and beastly tasting room installation an honor to pour our creative energies into.

We’ll be posting a more comprehensive case study on the project soon, which includes everything from branding to tasting room decor. In the meantime, here’s a little background on the Societe Brewing Company Grand Opening event.