Calafia Olive Oil

Mother Sponge was tasked with the challenge of how to make a lasting impact in the extremely competitive market of California olive oil. Our solution was to redefine olive oil as a catalyst of modern mythology, positioning Calafia as an icon of the California experience.

Working closely with multi-discipline firm Viridian on product development, Mother Sponge lead the design process, culminating with a hand-crafted Walnut gift box enclosing a sleek glass bottle emblazoned by a letterpressed label. We relied upon our strategy seminar & extensive market research to inform naming, identity, product & packaging design, and a micro-site. Every piece of collateral was conceived and crafted to support the story of Calafia, the Amazonian warrior-queen of the mythical Isle of California.

Check out the micro-site.

Product photography: Jaime Fritsch
Gift box production: mi-workshop