Gingerbread Collective

Arclinea San Diego was looking to create an annual holiday charity event to celebrate food and design in their lovely Banker’s Hill showroom. Some of the Mother Sponge team collaborated with the Arclinea SD designers to develop an event format that would enlist local architects & designers to reimagine the gingerbread house for an exhibition and charity auction. Mother Sponge developed a home-baked event identity used in promotional materials for web and print.

The logo for the event was literally baked out of gingerbread, forming a tasty visual holiday treat to use in posters, postcards, and online media. The first year was a great success, raising over $5,000 for the local charity organization Second Chance.