MIHO Gastrotruck

MIHO is easily the most influential food truck in the San Diego region. They blazed a trail before the fad went into full swing, and continue to push the envelope for mobile food in all corners of the country. To get there, they knew they needed a strong online presence to make up for the lack of brick & mortar exposure.

Mother Sponge worked closely with Savacool Secviar to translate the spot-on visual identity they created into a complete interactive experience. That meant not only an engaging website for the HOMIs (the loyal foodie followers of MIHO), but also a solid platform that the MIHO team would be empowered with as the business grows and evolves.

Mother Sponge conceived a highly customized WordPress site that makes it a snap to share MIHO’s ever-changing menu, truck schedule, and Farm To Street blog posts with thousands of hungry HOMIs around San Diego.

Check out the site:
MIHOGastrotruck.com